Dove (@Dove) Launches #ChooseBeautiful Campaign | would you choose “Average” or “Beautiful” when the soap maker hit your city?

We all know Dove is committed to helping women realize their beauty potential by creating products that deliver real care.

Dove is also known for creating mind twisting ad campaigns, in this campaign Dove is asking real women to choose between being “average” or “beautiful”.

The video for Dove Choose Beauty campaign was shot on road trip as some real women scored their beauty in San Francisco, Shanghai, Delhi, London and Sao Paulo.

Watch the video below

The campaign is encouraging women to 'Choose Beautiful'.

According to Dove, 

“when we Speak Beautiful, we can begin to Choose Beautiful and see ourselves that way too.”